“Chronic boredom isn’t from having nothing to do; it’s from doing the wrong things.”
Today’s Tip
Lock in your hero section with just three pieces:
One-sentence promise – clear, bold, and benefit-focused
One strong photo – show the result or the people behind it
One call-to-action button – give them exactly one next step
Example
Promise – “Skip the mold panic, get a clean inspection today.”
Photo – Your team in action (no stock smiles).
Button – “Book My Inspection”
Nothing else above the fold. No sliders, no extra links, no clutter.
Why I’m Sharing This
Two weeks ago, Tori and I spent seven hours with MESO entrepreneurs, guiding them through a “minimum-viable homepage.” Some had a first draft by dinner because they nailed this hero trio first.
Want In?
Reply MVP and I’ll add you to the free webinar wait-list.
Lili
PS
Imposter syndrome asks, “Shouldn’t I add more?” Your visitors whisper, “Please don’t.”