This week, we’re sharing the new redesigned homepage for Outsiders Inn: a nonprofit in Vancouver, WA, working to lift people out of homelessness through advocacy, shelter, and support.

Here’s the before and after:

On the right (new version), content is broken up with clear sections, large headers, and enough white space to breathe.

Most people won’t click past your homepage.

In fact, studies show up to 86% of visitors never go deeper than page one. So if your programs aren’t visible from the start, they might as well not exist.

For Outsiders Inn, we created a clean overview of all programs right from the homepage, then linked out to a flexible “Program Page” template they could reuse across the site.

See the “Shelters Services” page here.

It’s totally fine to repeat yourself.

Not copy-paste repeat, but you should re-introduce key programs on multiple pages and link between them. Think of it as reinforcing, not overloading.

_{Note: I redesigned only the homepage and built one Program Page template. Outsiders Inn updated the rest on their own, a reminder that Squarespace lets nonprofits keep control without calling a developer every time.}

Add a Services Overview section to your homepage.
Add a short Services Overview to your homepage. Use three icons or bullets with quick links. Make it obvious what you do in five seconds or less.

Catch you next week 👋

Lili

P.S.
If your nonprofit is ready for an updated website, click here to book a call.